ARTBASH 25”

This project is an event branding of the Freshman Show at the School of the Art Institute of Chicago every spring semester. The show consists of six entries.
The project is in collaboration with Tania Luo. We created films for two and are currently working on the rest of the entries.

Animatic + Process

Tania led much of the ideation and design process, where we explored a wide range of directions without limitation while grounding the visuals in the diversity of the core practice. Ultimately, we landed on the concept of transformation, shifting from a familiar material connected to the title into something entirely different. To maintain consistency across the series, we employed abstract forms and a shared visual language, using split-screen editing techniques throughout each film.